Dr. Eric Weinlander

Ophthalmology

Madison, WI

Dr. Eric Weinlander is a UW Health ophthalmologist specializing in corneal disease, cataract care, and laser vision correction. He provides comprehensive evaluations and tailored surgical plans— from advanced lens options for cataract surgery to modern refractive procedures— with a focus on safety, comfort, and visual performance. Dr. Weinlander earned his medical degree at the University of Wisconsin School of Medicine and Public Health, completed ophthalmology residency at the University of Michigan Kellogg Eye Center, and pursued fellowship training at the John A. Moran Eye Center, University of Utah. He is board-certified in ophthalmology and sees patients across multiple UW Health eye care clinics. In every visit, he emphasizes education and shared decision-making, reviewing imaging and expected outcomes so patients know exactly what to expect before and after surgery. His goal is simple: clearer vision that supports how you work, play, and live every day.

Dr. Cole Rojas

Ophthalmology

Greenfield, WI

Dr. Cole Rojas is a comprehensive ophthalmologist who provides medical and surgical eye care, including cataract, glaucoma, oculoplastic, and medical retina services. Born in Beloit, Wisconsin, he studied neuroscience and economics at Stanford University, graduating with honors, and then completed a joint MD/MBA program at Stanford. Dr. Rojas went on to a general surgery internship at Northwestern University in Chicago, followed by ophthalmology residency at Northwestern, where he gained advanced experience in cataract surgery, minimally invasive glaucoma surgery, and retinal laser and injection therapies. At Ophthalmology Associates in Greenfield, he offers both standard and premium lens cataract surgery, treats retinal diseases such as macular degeneration and diabetic retinopathy, and performs oculoplastic procedures for a variety of eyelid disorders. Patients value his broad skill set and his ability to explain complex options in approachable language, helping them choose personalized treatment plans that prioritize both vision and comfort.

Dr. Heather Stiff

Ophthalmology

Milwaukee, WI

Dr. Heather A. Stiff is a board-certified ophthalmologist specializing in pediatric ophthalmology and adult strabismus. She cares for children and adults with double vision, crossed or wandering eyes, amblyopia, pediatric cataracts and blocked tear ducts, and offers medical and surgical options such as strabismus surgery, pediatric cataract surgery, nasolacrimal duct probing and stenting, and targeted use of Botox when appropriate. She prioritizes clear communication and shared decision-making so patients and families understand diagnoses and feel confident in each step of care.  Dr. Stiff completed medical school at The Ohio State University, followed by an integrated internship, ophthalmology residency, and fellowship in pediatric ophthalmology and strabismus at the University of Iowa Hospitals and Clinics. She welcomes patients across the lifespan and practices with Froedtert & the Medical College of Wisconsin.